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Ladies & Gentlemen, your attention please...

posted 21 Nov 2013, 02:37 by Peter Shields   [ updated 21 Nov 2013, 02:43 ]
There's probably some marketing book that tells you the best way to make important announcements like this one - about how to do it with fanfare; about doing it in carefully stage-managed increments; about how to maximise the publicity potential etc - but we haven't read it.  So here goes:

We're changing.  Kidz Klub Bradford is dead (well, almost).  Long Live Bradford ROCK!


That's it!

And here it is ...

New logo

Same mission  Same passion  Same principles Ÿ// New name  New logo  New era// Bigger hopes  Bigger plans  Bigger impact

  • To all the "innovators & early adopters" among you -thank you for embracing it already. Help spread the word.
  • To all the "early & late majority" - stick around, we think you'll love it.  (Read the document attached below. We think it will help.)
  • To all the "laggards" - forgive us.
It'll take us quite a while to transition everything over - you don't realise just how far the tentacles have spread until you start to try and change them all!  However, over the next few weeks & months you'll start to see less and less of the Kidz Klub name & logo, and more & more of the ROCK name & logo.  Bear with us in the meantime.

We'd genuinely love to hear your comments and feedback.  And we'll gladly answer any questions you might have. 

(If you want to show your approval in a practical way, it's amazing just how much time & money this sort of administrative & marketing stuff takes - time & money we'd much rather put towards our work with the children.
If you'd like to help us off-set some of the cost of this process then using the donate button - or any of the other Ways to Help - would be very much appreciated.  Thank you.)
Peter Shields,
21 Nov 2013, 02:37